diff --git a/apps/heimdall/web-app.yaml b/apps/heimdall/web-app.yaml
index 24fa65a..fc59ff7 100644
--- a/apps/heimdall/web-app.yaml
+++ b/apps/heimdall/web-app.yaml
@@ -176,15 +176,17 @@ data:
     with open(LINKS_PATH, encoding="utf-8") as links_file:
         links = json.load(links_file)
 
-    db_path = find_database()
-    connection = wait_for_items_table(db_path)
-    try:
-        upsert_links(connection, links)
-    finally:
-        connection.close()
-
     while True:
-        time.sleep(3600)
+        db_path = find_database()
+        connection = wait_for_items_table(db_path)
+        try:
+            upsert_links(connection, links)
+            time.sleep(3600)
+        except sqlite3.Error as error:
+            print(f"Failed to seed Heimdall links: {error}", flush=True)
+            time.sleep(10)
+        finally:
+            connection.close()
 ---
 apiVersion: apps/v1
 kind: Deployment